Google Adsense to launch Interest-based advertising. Update your Privacy Policy

Google Adsense Team announced the launch of interest-based advertising. This will be offered to a limited number of advertisers over the next few months as part of the beta before a full fledged launch in late 2009.

So, what is interest-based advertising

To develop interest categories, we’ll recognize the types of webpages users visit across the AdSense network. As an example, if they visit a number of sports pages, we’ll add them to the "sports enthusiast" interest category.

This will ensure that your visitor will see more relevant ads based on their past browsing habits.

Isn’t this spyware?

I’m no legal expert, but it does seem that Google is snooping at your data. This is possibly the reason why all Adsense publishers have been asked to update their privacy policies.

I’m pretty sure that most likely, you’re going to have anti-spyware software flagging Google Adsense cookies as spyware and prompting users to delete the same.

Update your Privacy Policy

About this time last year, you were asked to update your privacy policy due to Google Adsense. You’ve been asked to do the same this year as well.

According to this help page, your posted privacy policy should include the following information about Google and the DoubleClick DART cookie:

  • Google, as a third party vendor, uses cookies to serve ads on your site.
  • Google’s use of the DART cookie enables it to serve ads to your users based on their visit to your sites and other sites on the Internet.
  • Users may opt out of the use of the DART cookie by visiting the Google ad and content network privacy policy.

I’ve updated the Privacy Policy out here on Techtites in accordance with the requirement.

Remember to update the privacy policy on your site as well. The deadline for this is April 8, 2009.

Comments (1)
  1. Alexandra Ellis May 28, 2009

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