Facebook Ads vs. Google Adwords

WordStream has an infographic that takes a detailed look at Facebook Ads network and Google Adwords and Adsense as it stands today. Google is a clear winner currently. But, does Facebook stand a chance?

WordStream has an infographic that takes a detailed look at Facebook Ads network and Google Adwords and Adsense as it stands today. Google is a clear winner currently. But, does Facebook stand a chance?

I’ve tried both Facebook Ads and Google Adwords in the past, but unless you’re pushing in a lot of money into the pipeline the effectiveness for both is limited. Have you had success with either Adwords or Facebook Ads?

Facebook vs. Google Display Advertising - Comparing the value of the world's largest advertising venues. [INFOGRAPHIC]
© WordStream, provider of a Google Keyword Tool for Search Engine Marketing

Google Updates this Week (20th to 25th October 2008)

This week has been a rather active week for the folks at Google. You can now publish to your Blogger blog directly from iGoogle. Additionally, you can now choose to embed comments below your post inself instead of having them on a new page.

This week has been a rather active week for the folks at Google.

You can now publish to your Blogger blog directly from iGoogle. Additionally, you can now choose to embed comments below your post inself instead of having them on a new page.

At long last, Google Analytics is being integrated with Google Adsense. Adwords has had the integration with Analytics since a long time.

Google Analytics itself has seen the addition of several features that really help you study your site visits better.

For people like me who keeping checking their email while on the move, Gmail Mobile 2.0 has been released. This is a major update over 1.5, with support for multiple accounts. No longer do I need to use Google Apps Mobile. Mail can now be sent in the background and basic offline support has been included. Go to m.google.com/mail in your mobile browser.

Canned Responses have been added to Gmail. These are basically standard replies that you can save and use whenever you want. Really useful when you want to send the same responses over and over again!

Adsense now in your Game

Inside Adsense reports that Adsense is now available for web-based games. As a beta user of AdSense for Games, you can display video ads, image ads, or text ads within your online games to earn revenue. You’ll be able to show these ads in placements you define, such as interstitial frames before a game, after a level change, or when a game is over.

Inside Adsense reports that Adsense is now available for web-based games.

As a beta user of AdSense for Games, you can display video ads, image ads, or text ads within your online games to earn revenue. You’ll be able to show these ads in placements you define, such as interstitial frames before a game, after a level change, or when a game is over. Members of our AdWords team will sell your in-game ad placements directly to top brand advertisers, and you’ll also see contextually targeted text and image ads based on content and demographic information.

How do you qualify?
Eligible publishers must have a minimum of 500,000 game plays per day and have 80% of their traffic from the U.S. or the U.K.

For more information, visit the Google Games site.

Now you can listen to Google Ads

After expanding its Adwords service to newspaper earlier this week, Google now has plans to enter the $20 billion radio industry. Adwords Advertisers will now be able to buy targeted radio ads using the same interface as before. Read the detailed article at Wired News.

After expanding its Adwords service to newspaper earlier this week, Google now has plans to enter the $20 billion radio industry.

Adwords Advertisers will now be able to buy targeted radio ads using the same interface as before.

Read the detailed article at Wired News.

This seems really good Advertisers as they will now be able to reach an even bigger audience.

As an advertiser, will you buy radio ads? What about the newspaper ads?

Is that a Google Ad in your Newspaper?

Google will now act as a broker for customers interested in buying ads in 50 different U.S. Newspapers reports Reuters.

Google will now act as a broker for customers interested in buying ads in 50 different U.S. Newspapers reports Reuters.

This is just a trial started by Google. Around 100 advertisers have been invited for the trial, which if successful will be extended to few thousand advertisers of Google Adwords.

If opened up, will you take advantage of this opportunity to place print ads in Newspapers? I know this will be a good opportunity for non-US advertisers who don’t have direct access to placing advertisements in newspapers.

Will Microsoft and Yahoo! follow?

Via: The Blog Herald