Manage tags and gather useful insights into your visitors with Google Tag Manager
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Manage tags and gather useful insights into your visitors with Google Tag Manager

Google announced the release of their official tag managing tool. Titled Google Tag Manager, the tool lets you manage tags (such as tracking and marketing optimization tags) on your site. You can add and update AdWords, Google Analytics, Floodlight and non-Google tags from the Google Tag Manager user interface instead of editing site code.