Initially job advertisers will post their ads on Yahoo! Hotjobs via streaming, interactive media, RSS (Really Simple Syndication) feeds and newsletters.
The papers also will use Yahoo’s technology to sell ads on their Web sites, and offer search functions, local listings, maps and event calendars. Newspaper articles will also be distributed across Yahoo’s news and other sites.
This is indeed a big success for Yahoo! which just last week was hit by a major “scandal”.