WordPress Wednesday: Targeting Chitika Ads with UTW

Techtites Daily: WordPress Wednesday

Techtites Daily: WordPress Wednesday

I wrote about Chitika being an additional revenue stream. By default Chitika is non-contextual. And if you are running Adsense, then you have to run Chitika in this mode.

Get Chitika eMiniMalls

Running the ads should not be too much of a problem because the code is easily embedded in any page you wish.

However, what you will notice that since Chitika is not contextual, all your pages on your blog/site will show the very same Chitika ads. This directly translates to reduced clicks because if e.g. your visitor is reading a post on laptops, he would be more likely to click on a laptop ad, instead of an iPod ad.

Thilak write about targeting Chitika using the title of your post.

I have a better solution to target Chitika. This involves using the Ultimate Tag Warrior plugin.

If you are using UTW (if not, then you should be) then you will be tagging all your posts with tags. We will use these tags to generate the chitika keywords.

Unfortunately, I couldn’t find a default format of UTW that would work with what Chitika needs and so had to build the format myself.

The Chitika keywords line is the one with ch_queries. We will modify the same with:

var ch_queries = new Array( <?php UTW_ShowTagsForCurrentPost("", array ("default"=>", '%tagdisplay%'", "first"=>"'%tagdisplay%'","last"=>", '%tagdisplay%'", "none"=>__("iPod","laptop") )); ?>);

default is the manner in which all the tags will be shown. We have set it to ", '%tagdisplay%'", which will basically display the tag preceded by a comma.
first as the name suggests controls the display of the first tag. We don’t want a comma here.
last controls the display of the last tag. It is set same as default.
none controls what will be displayed in case no tags have been set. I’ve set it to display iPod and laptop.

The code above will display your keywords as a comma seperated list.

You can extend the functionality still further by adding a list of comma seperated tags you want to display by default in addition to the tags by UTW. An expample for the code is below. Thanks to Everton for pointing this out.

var ch_queries = new Array( <?php UTW_ShowTagsForCurrentPost("", array ("default"=>", '%tagdisplay%'", "first"=>"'%tagdisplay%'",'last'=>", '%tagdisplay%'", "none"=>__("iPod","laptop") )); ?>,'playstation', 'zune', 'movie', 'mp3 player');

Do give this is a shot on your blog and give me your feedback. If you don’t have a Chitika account you can signup here.

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13 Responses to “WordPress Wednesday: Targeting Chitika Ads with UTW”

  1. […] Using UTW with Chitika takes you through using Ultimate Tag Warrior to generate keywords for Chitika eMiniMalls. (No Ratings Yet)  Loading … […]

  2. […] Here is a great tutorial on how you can use UTW to assign the keywords for use with Chitika. (hattip WordPress Tools Collection) […]

  3. Andy Beard says:

    I have already blogged about it and submitted it to Digg

    Really great example on how to use UTW. I normally talk about how it can be used for SEO purposes, but great to see it used for other things.

  4. Ajay says:

    Thanks for the submission Andy. I’ve added you as a contact on Digg and MyBlogLog

  5. Thilak says:

    Oh Thanks great, now I need to debug UTW and get it working on my blog.

  6. Ajay says:

    why do you need to debug?

  7. Ken Savage says:

    NIce article. I’ll definitely give this a try on some of my product wp sites. Nice work.

  8. […] Second, you can use a WordPress plug-in called Ultimate Tag Warrior to change the content of the ads based on your tags. While this is more accurate (because tags are easily changed and multiple tags can be used), this method requires WordPress as well as a fair bit of hacking. But the instructions on the site make it easy to follow. Site Search Tags: chitika, contextual ads, wordpress Posted in Successful Business Blogging |                              […]

  9. Thilak says:

    I don’t know why it hates my blog.

  10. Ajay says:

    @Ken, Glad you liked it. Do spread the word about it.

    @Thilak, what exactly is the error with it?

  11. […] If you are using Chitika ads. for making revenue on your blog then this Ultimate Tag Warrior plugin can be useful. This plugin is released by  Techtites . When you install this plugin  all your posts will be tagged and these tags will be used to target Chitika keywords. This will make Chitika to deliver content related ads. and increase you clicks. Click here to download this plugin. […]

  12. […] If you want an explanation of the code used above, you can refer my post Targeting Chitika Ads with UTW. […]

  13. […] If you don’t want to use post title and you are using some tag plugins, then you can send the post tags as keywords. This hack for Ultimate Tag Warior plugin is described in detail at Techtites. […]

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