WordPress Wednesday: Make Auction Ads Contextual
AuctionAds (aff) launched yesterday. AuctionAds lets you display live eBay auctions.
Unfortunately, AuctionAds is not contextual, which means you won’t get any targetted ads on your site. You do get to specify the keywords you want, but what if we could generate these automatically on a post by post basis?
If you have Ultimate Tag Warrior installed then doing so is extremely simple.
Once you generate the AuctionAds code (you need to signup first (aff)) you will find that the keywords are listed at
auctionads_ad_kw. These need to be seperated by semicolons.
If you are using Simple Tagging, you can modify the value of
auctionads_ad_kw= "<?php STP_MetaKeywords('','',';','none'); ?>";
In order to generate these with UTW, modify the value of the variable
auctionads_ad_kw= "<?php UTW_ShowTagsForCurrentPost("", array ("default"=>"; %tagdisplay%", "first"=>"%tagdisplay%","last"=>"; %tagdisplay%")); ?>";
If you want an explanation of the code used above, you can refer my post Targeting Chitika Ads with UTW.
You can see auction ads in my right sidebar. The contextual version is at the bottom right of this post.
Do signup (aff), and put the code on your site and provide me with feedback on the performance. Atleast give it a month to see how it really is working out for you.
Disclaimer: The recent policy decisions from Adsense allow you to run other contextual ad networks on the same page as adsense except that the look has to be different. Additionally, the method listed above isn’t a true contextual. You are basically just feeding the keywords.