Adsense introduces ad placements

In a bid to improve performance of individual ad units, Adsense has introduced ad placements.

In addition to creating a custom channel, you can now designate it to be available to advertisers.

The screenshot above (from the Inside Adsense blog) shows you how to create / edit a custom channel and designate it to be an ad placement.

You can assign keywords and descriptions for the unit to guide advertisers of their location on your site(s).

I’ve already assigned a few of my ad units for the same. I’m going to work on making them more descriptive. Let’s see how this works out.

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Post Details

Post Date :: Friday, Jan 26th, 2007 at 2:57 pm
Category :: Ads Affiliate Programs and Google and Tech News
Tags :: adsense, Google, publishers
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Ryan Wagner
January 26th, 2007 at 10:19 pm

Interesting, I guess it goes along with an email I got yesterday. The introduction said this:

After a recent review of your site, we would like to include cybernetnews.com in our custom placement packs program. Custom placement packs are selections of individually-reviewed sites designed for our largest brand advertisers.

It then went on to give some details about what I needed to do to be included in this special program. I decided to comply with their changes so we’ll see if it bumps up the revenue.