Four seconds is the maximum length of time an average online shopper will wait for a Web page to load before potentially abandoning a retail site. This is one of several key findings revealed in a report made available today by Akamai Technologies, Inc., commissioned through JupiterResearch, that examines consumer reaction to a poor online shopping experience.
The results are based on feedback of 1,058 online shoppers surveyed during the first half of 2006.
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I believe that this 4 second time limit applies only to fast connections. Out here in India with our pathetic lines, I usually have to wait for upto a minute at times for most pages. What frustrates me is not the website but my internet connection. Well that is a different story.